About BalancedPlateUK
Understanding our mission and approach to educational content.
Our Mission
BalancedPlateUK exists as an independent educational resource providing neutral, science-based information about everyday eating patterns, food groups, and body weight in relation to nutrition and activity.
We believe that understanding the principles behind balanced eating helps individuals make informed choices aligned with their personal circumstances, health goals, and cultural preferences. Our content is designed to educate, not to prescribe or influence personal decisions.
Committed to evidence-based education
Our Approach
We adhere strictly to educational principles:
- Science-based: Information references established research and public health consensus.
- Neutral: We do not promote specific diets, products, or outcomes.
- Inclusive: We acknowledge that balanced eating varies across cultures, preferences, and individual needs.
- Transparent: We clearly state what this site does and does not provide.
- No commercial intent: This is not a service provider or platform seeking conversions or sales.
What We Explain
Our content covers:
- General principles of balanced nutrition and food groups
- Historical and cultural context of eating patterns and portion sizes
- Scientific facts about nutrients, fibre, and metabolism
- The relationship between food choices, physical activity, and energy balance
- Common misconceptions and evidence-based perspectives
What We Do Not Provide
This site explicitly does not:
- Provide medical, nutritional, or health advice
- Make individual recommendations or assessments
- Promise or predict personal outcomes such as weight loss
- Sell products, services, or consultations
- Diagnose, treat, or cure health conditions
- Act as a replacement for professional healthcare consultation